Analisis Pengaruh Kebutuhan Gratifikasi Persepsi Resiko dan Aliran Perjalanan Terhadap Niat Berkunjung Kembalinya Wisatawan Mancanegara ke Kota Batam

Handayani, Evi (2018) Analisis Pengaruh Kebutuhan Gratifikasi Persepsi Resiko dan Aliran Perjalanan Terhadap Niat Berkunjung Kembalinya Wisatawan Mancanegara ke Kota Batam. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Penelitian ini bertujuan untuk mengetahui mengetahui pengaruh kebutuhan gratifikasi, persepsi resiko dan aliran perjalanan wisata terhadap tingkat kepuasan wisatawan dan juga niat berkunjung kembalinya wisatawan mancanegara ke Batam. Letak geografis Indonesia yang stategis ini mendatangkan banyak keuntungan bagi pariwisata di Batam sehingga Batam mendapatkan peringkat ketiga dalam paiwisata nasional. Perkembangan pariwisata tersebut berhubungan dengan tingkat kepuasan wisatawan dan juga niat berkunjung kembalinya wisatawan, maka dilakukan penelitian sehingga mendapat dasar strategi untuk perkembangan pariwisata Batam. Pengujian penelitian tersebut diuji menggunakan metode non-probabilty sampling dengan jumlah sampel mencapai 311 responden wisatawan mancanegara. Hasil dari uji ini menunjukkan bahwa variabel kebutuhan gratifikasi, persepsi resiko dan aliran perjalanan berhubungan signifikan terhadap tingkat kepuasan wisatawan menurut perspektif wisatawan mancanegara. Variabel tingkat kepuasan wisatawan berhubungan signifikan terhadap niat berkunjung kembalinya wisatawan mancanegara. Kata kunci: Kebutuhan Gratifikasi, Aliran Perjalanan, Persepsi Resiko, Tingkat Kepuasan Wisatawan, Niat Berkunjung Kembalinya Wisatawan. ********************************************************************** ?This study aims to determine know the influence of gratification needs, risk perception and flow of tourist travel to the level of customer satisfaction and also intention to visit the return of foreign tourists to Batam. ?Indonesia's strategic geographical position brings many advantages for tourism in Batam so that Batam ranked third in the national tourism. The development of tourism is associated with the level of customer satisfaction and also the intention of visiting the return of tourists, then conducted research so that the basic strategy for the development of Batam tourism. Testing the research was tested using non-probabilty sampling method with the number of samples reached 311 respondents foreign tourists. The results of this test indicate that the variable needs gratuities, risk perceptions and travel flow are significantly related to the level of customer satisfaction according to the perspective of foreign tourists. Variable level of satisfaction of tourists significantly related to intention to visit the return of foreign tourists.

Item Type: Thesis (Undergraduate)
Additional Information: Similarity: 24
Uncontrolled Keywords: Gratification Requirement, Travel Flow, Risk Perception, Tourists Satisfaction Rate, Tourist Revisit Intention.
Subjects: G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism
Divisions: School of Economic and Business > Tourism
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 15 Oct 2019 10:26
Last Modified: 15 Oct 2019 10:26
URI: http://repository.uib.ac.id/id/eprint/1395

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