Analisis Faktor Perilaku yang Mempengaruhi Keputusan Investasi Emas pada Masyarakat Kota Batam

Jasika, Jasika (2019) Analisis Faktor Perilaku yang Mempengaruhi Keputusan Investasi Emas pada Masyarakat Kota Batam. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Penulis melakukan penelitian ini bertujuan menguji faktor perilaku yang mempengaruhi keputusan investasi emas pada masyarakat kota Batam. Variabel independen (bebas) dalam penelitian ini merupakan faktor perilaku yang meliputi regret aversion, overconfidence, loss aversion, heuristics dan availability bias. Metode analisa data yang dipakai adalah analisa deskriptif kuantitatif yang menggunakan data primer dengan menyebar 250 kuesioner di toko emas yang berada di Kota Batam. Untuk menguji hipotesis dilakukan metode analisis regresi linear berganda. Dari hasil penelitian membuktikan bahwa regret aversion berpengaruh signifikan positif dan loss aversion berpengaruh signifikan negatif terhadap keputusan investasi emas. Sedangkan tiga variabel indepen lainnya tidak berpengah terhadap keputusan investasi yaitu overconfidence, heuristic dan availability bias. ********************************************************************** This research aims to examine the behavioral factors that influence on gold investment decisions in Batam City. The independent variables in this research were behavioral factors which consisting of regret aversion, overconfidence, loss aversion, heuristics and availability bias. The data analysis method used is quantitative descriptive analysis that used primary data by distributing 250 questionnaires in gold shops in Batam. This hypothesis used a multiple linear reggression analysis method. The results of the research showed that regret aversion has a significant positive effect and loss aversion has a significant negative effect on gold investment decisions. While another three dependent variable were not significant to investment decisions were overconfidence, heuristic and availability bias.

Item Type: Thesis (Undergraduate)
Additional Information: Similarity: 24
Uncontrolled Keywords: investment decision, regret aversion, overconfidence, loss aversion, heuristic, availability bias, Batam City
Subjects: H Social Sciences > HB Economic Theory
H Social Sciences > HF Commerce > Business
H Social Sciences > HF Commerce > Business > Marketing. Distribution of products
H Social Sciences > HG Finance
Divisions: School of Economic and Business > Accounting
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 16 Jul 2019 05:55
Last Modified: 16 Jul 2019 05:55
URI: http://repository.uib.ac.id/id/eprint/1379

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