Faktor Faktor yang Mempengaruhi Purchase Intention pada Kamera DSLR dan MIRRORLESS di Kota Batam

Hendri, Kelvin (2018) Faktor Faktor yang Mempengaruhi Purchase Intention pada Kamera DSLR dan MIRRORLESS di Kota Batam. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Kamera merupakan alat yang sering digunakan dalam dokumentasi, baik dalam perusahaan, acara maupun aktifitas lainnya. Sehingga pada jaman sekarang banyak orang yang berkerja menggunakan kamera seperti profesi vlogger, youtuber, photographer. Sehingga banyak orang memiliki kamera atau ingin membeli kamera untuk keperluan aktifitas. Metode sampel dipakai pada penelitian adalah metode purposive sampling yaitu pemilihan sampel sesuai dengan kriteria yang ditentukan dan tidak acak yaitu mempunyai atau ingin membeli kamera DSLR atau Mirrorless. Penelitian ini menggunakan program SPSS versi 20.0 serta Smart PLS versi 3.0 untuk meneliti pengaruh faktor variabel independen terhadap variabel dependen dengan adanya variabel mediasi. Hasil dari penelitian ini menunjukkan bahwa variabel Aesthetic berpengaruh signifikan terhadap variabel fungtional value, social value, dan emotional value. Variabel aesthetic tidak berpengaruh signifikan terhadap variabel purchase intention sedangkan variabel social value tidak berpengaruh signifikan terhadap variabel purchase intention. Variabel emotional value, dan fungtional sebagai mediasi berpengaruh signifikan terhadap hubungan antara aesthetic dan purchase intention. Sedangkan variabel social value sebagai mediasi tidak berpengaruh signifikan terhadap hunbungan antara aesthetic dan purchase intention. ********************************************************************** Camera is a tools that often use on documentation that happened on company, party or another activity. So that in this era many people using kamera for work, the profession that we can find using camera are vlogger, photographer. That’s why many people wanted a camera or have a camera for their activity This research using a sample selection method non-probability sampling technique with purposive sampling method that is accordance with predetermined criteria who want to buy or have DSLR- mirrorless camera. SPSS version 22.0 and Smart PLS version 3.0 is used in this research to examine the effect of independent variable factor to dependent variable with the existence of mediation variable. Based on this research, the results obtained showed that aesthetic variables significantly influence the variable of functional value, social value, and emotional value. Aesthetic variable has no significant effect to purchase intention variable, while social value variable has no significant effect to purchase intention. Emotional value and functional value variable as mediation does have a significant effect on the relationship between purchase intention and aesthetic variable, while social value variable as mediation variable doesn’t have a significant effect to the aesthetic and purchase intention variable.

Item Type: Thesis (Undergraduate)
Additional Information: Similarity: 23
Uncontrolled Keywords: aesthetic, purchase intention, social value, functional value, emotional value
Subjects: H Social Sciences > HF Commerce
Divisions: School of Economic and Business > Accounting
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 26 Apr 2019 07:05
Last Modified: 26 Apr 2019 07:05
URI: http://repository.uib.ac.id/id/eprint/1293

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