Analisa Faktor yang Mempengaruhi Keinginan Konsumen terhadap Pembelian Mobil Ramah Lingkungan di Kota Batam

Hartono, Budi (2019) Analisa Faktor yang Mempengaruhi Keinginan Konsumen terhadap Pembelian Mobil Ramah Lingkungan di Kota Batam. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Tujuan riset ini adalah untuk mengetahui apa yang mempengaruhi keinginan konsumen untuk membeli mobil yang ramah lingkungan dalam ruang lingkup kota Batam. Variabel independen dalam riset merupakan product knowledge, price perception, environmental attitude, social influence dan perceived risk. Dependennya merupakan buying intention. Sampel yang digunakan didalam riset merupakan calon pembeli yang memiliki niat untuk membeli mobil ramah lingkungan yaitu Honda Mobilio, Toyota Avanza, Suzuki Ertiga, Nissan Livina, dan Toyota Sienta. Kuisioner disebarkan sebanyak 300 tapi yang bisa dipakai hanya 280 dan setelah tes outlier ada 15 data yang tidak bisa dipakai. Sampel di ambil dengan metode judgemental sampling. Hasil yang ditemukan dalam riset menyatakan ada efek signifikan positif antara product knowledge, price perception, perceived risk pada buying intention. Sementara environmental attitude dan social influence tidak ada efek signifikan pada buying intention. ********************************************************************** Research point is to know what affects consumers' desire to buy environmental friendly cars in Batam. Independent are product knowledge, price perception, environmental attitude, social influence and perceived risk. Dependent is buying intention. The research sample is prospective buyers who intend to buy environmental friendly cars such as Honda Mobilio, Toyota Avanza, Suzuki Ertiga, Nissan Livina, and Toyota Sienta. There are 300 questionnaires were distributed but only 280 could be used and after the outlier test, there were 15 data could not be used. Samples were taken by judgmental sampling method. The research results show that there is positive significant effect between product knowledge, price perception, and perceived risk on buying intention. Environmental attitude and social influence do not have a significant effect on buying intention.

Item Type: Thesis (Undergraduate)
Additional Information: Similarity: 12
Uncontrolled Keywords: product knowledge, price perception, environmental attitude, perceived risk, buying intention
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HF Commerce > Business
Divisions: School of Economic and Business > Accounting
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 27 Feb 2019 09:46
Last Modified: 27 Feb 2019 09:46
URI: http://repository.uib.ac.id/id/eprint/1241

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