Analisis Faktor-Faktor yang Mempengaruhi Niat Pembelian AC Ramah Lingkungan di Kota Batam

Ang, Doris Fortunata (2019) Analisis Faktor-Faktor yang Mempengaruhi Niat Pembelian AC Ramah Lingkungan di Kota Batam. Undergraduate thesis, Universitas Internasional Batam.

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Abstract

Tujuan dalam penelitian ini adalah untuk mengetahui faktor-faktor yang mempengaruhi niat pembelian AC ramah lingkungan di kota Batam. Variabel independennya adalah environmental attitude, environmental concern, perceived consumer effectiveness, health consciousness, social influence, media influence, perceived government effectiveness sedangkan variabel dependen adalah green purchase intention. Sampel dalam penelitian ini adalah calon pembeli yang berniat untuk membeli AC ramah lingkungan merek LG, Sharp, Panasonic, dan Samsung. Data yang disebarkan sebanyak 366 sementara yang dapat digunakan dalam penelitian ini sejumlah 338, namun setelah uji outlier hanya 324 data yang dapat digunakan. Metode sampling yang digunakan adalah judgemental sampling. Setelah penelitian, data menunjukkan adanya pengaruh signifikan positif antara variabel environmental attitude, perceived consumer effectiveness, media influence, health consciousness terhadap green purchase intention, sedangkan variabel environmental concern, social influence dan perceived government initiation tidak memiliki pengaruh signifikan terhadap green purchase intention. ********************************************************************** The purpose of this research is to find out the factors that influence the intention to purchase environmentally friendly air conditioners in the city of Batam. The independent variables used in this study are environmental attitude, environmental concern, perceived consumer effectivity, health consciousness, social influence, media influence, perceived government effectiveness while the dependent variable is the green purchase intention. The sample in this study is prospective buyers who intend to buy environmentally friendly AC brands LG, Sharp, Panasonic, and Samsung. The data disseminated as many as 366 while that can be used in this study is 338, but after testing outliers only 324 data can be used. The sampling method is judgemental sampling. The results showed that there was a positive significant effect between the environmental attitude variable, perceived consumer effectiveness, media influence, health consciousness on green purchase intention, while the environmental concern variable, social influence and perceived government initiation did not have a significant effect on the green purchase intention.

Item Type: Thesis (Undergraduate)
Additional Information: Similarity: 24
Uncontrolled Keywords: environmental attitude, environmental concern, social influence, perceived government initiation, green purchase intention.
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: School of Economic and Business > Accounting
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 27 Feb 2019 09:25
Last Modified: 27 Feb 2019 09:25
URI: http://repository.uib.ac.id/id/eprint/1233

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