Analisis Faktor-faktor yang Mempengaruhi Consumer Participation pada C2C E-Commerce di Kota Batam

Sutejo, Andriko (2018) Analisis Faktor-faktor yang Mempengaruhi Consumer Participation pada C2C E-Commerce di Kota Batam. Undergraduate thesis, Universitas Internasional Batam.

[img] Text
S_1441079_cover_id.pdf

Download (21kB)
[img] Text
S_1441079_approval_sheet.pdf

Download (378kB)
[img] Text
S_1441079_abstract_id.pdf

Download (118kB)
[img] Text
S-1441079-abstract_en.pdf

Download (118kB)
[img] Text
S_1441079_table_of_contents.pdf

Download (241kB)
[img] Text
S_1441079_chapter1.pdf

Download (701kB)
[img] Text
S_1441079_chapter2.pdf

Download (1MB)
[img] Text
S_1441079_chapter3.pdf
Restricted to Repository staff only

Download (823kB) | Request a copy
[img] Text
S_1441079_chapter4.pdf
Restricted to Repository staff only

Download (1MB) | Request a copy
[img] Text
S_1441079_chapter5.pdf

Download (451kB)
[img] Text
S_1441079_bibliography.pdf

Download (361kB)

Abstract

Tujuan dari penelitian ini adalah untuk menguji faktor yang mempengaruhi consumer participation pada C2C e-commerce di kota Batam. Variabel independen pada penelitian ini yaitu reputation, information quality, trust, social commerce component, perceived ease of use, product delivery, transaction safety dan perceived usefulness. Sampel dari penelitian ini adalah masyarakat yang pernah melakukan belanja online di C2C e-commerce seperti di Tokopedia, Shopee, Bukalapak, dan Jakmall, jumlah total responden yang digunakan adalah sebanyak 402 responden, teknik pengumpulan yang digunakan adalah data primer yaitu melalui kuesioner. Penelitian ini juga menggunakan metode regresi berganda dan menggunakan program SPSS versi 20 dalam menguji hipotesis. Hasil penelitian ini menunjukkan bahwa variabel independen reputation, information quality, trust, perceived ease of use, transaction safety, dan perceived usefulness memiliki pengaruh positif terhadap consumer participation (purchase intention, recommendation intention, dan continuance intention). Sementara itu social commerce component dan product delivery tidak berpengaruh terhadap consumer participation (purchase intention, recommendation intention, dan continuance intention). ********************************************************************** The purpose of this study is to examine the factors that influence consumer participation in C2C e-commerce in the city of Batam. Independent variables in this study are reputation, information quality, trust, social commerce component, perceived ease of use, product delivery, transaction of safety and perceived usefulness. The sample of this study were people who had done online shopping in C2C e-commerce such as Tokopedia, Shopee, Bukalapak, and Jakmall, the total number of respondents used were 402 respondents, the collection techniques used were primary data through questionnaires. This study also uses multiple regression methods and uses the SPSS version 20 program in testing hypotheses. The results of this study indicate that independent reputation, information quality, trust, perceived ease of use, transaction safety, and perceived usefulness variables have a positive influence on consumer participation (purchase intention, recommendation intention, and continuance intention). Meanwhile social commerce component and product delivery have no effect on consumer participation (purchase intention, recommendation intention and continuance intention).

Item Type: Thesis (Undergraduate)
Additional Information: Similarity: 23
Uncontrolled Keywords: reputation, information quality, trust, social commerce component, perceived ease of use, product delivery, transaction safety, perceived usefulness, consumer participation, purchase intention, recommendation intention, continuance intention, C2C e-commerce
Subjects: H Social Sciences > HF Commerce
Divisions: School of Economic and Business > Management
SWORD Depositor: Admin Repository Universitas Internasional Batam
Depositing User: Admin Repository Universitas Internasional Batam
Date Deposited: 13 Nov 2018 08:57
Last Modified: 13 Nov 2018 09:08
URI: http://repository.uib.ac.id/id/eprint/1121

Actions (login required)

View Item View Item